It’s not easy to get noticed on the Web. A web page can provide useful information about you and your organization but it does no good if people don’t see it. You can have a fantastic website but still attract few visitors. The best and most reliable way to get traffic (visitors) to your website and ensure that the public finds you is to achieve a high ranking on search engines with a process known as search engine optimization (SEO).

You may have the best looking and most informative website around yet still be almost invisible.  When your site is new it’s not likely listed on any SERPs yet. A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

The first step to improve your SERP is to submit your site to search engines like Google, Yahoo and Bing. Even with a great site your site may not crack the top page of results on major search engines. When people search for the things you offer they could well end up going to other web sites because yours isn’t in the top results.

Calhoun Press, Inc. has strategies to deal with these issues and will work to improve your online visibility and thereby get noticed more often.