A marketing strategy is a plan to effectively utilize limited resources so that an organization or company is able to have the greatest opportunities to increase revenues and achieve a competitive advantage.
Branding is the process of developing and maintaining a highly recognizable name, and related logo, to establish, in consumers’ minds, a certain distinguished existence in the marketplace that consumers recognize and value, and as such they remain loyal patrons.
Various activities that are involved in making the public aware and informed about an organizations products or services.
Promotional merchandise consists typically of relatively low cost items, often branded with a logo or slogan, that are generally given away by an organization in order to facilitate an introduction, promote a brand, or otherwise promote the organizations awareness and mindfulness by another individual or organization.
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