Multimedia Marketing - Websites - Promotional Products

Author: Larry Carlson

A Long-Term Marketing Strategy Provides Organizational Sustainability and Growth

A permanent long-term marketing strategy is important for success and requires a plan. The plan must be executed consistently. It takes much more than just predicting long-term success if you truly want it. Any plan should be written and followed closely. Plans not written, or not performed as directed, are not effective. If you don’t have a concrete plan that is executed consistently, you are likely losing business and increasing the chances that your competitors will increase their market share. When the plan is specific and measurable, it is much more likely to succeed. Measuring the results of any plan is also critical to afford the opportunity to makes changes in the plan as needed.

Creating a revenue development plan is not a one-size-fits-all process. The process should create and maintain long-term growth.  Understand the strengths you offer so that you can set yourself apart from the competition. Identify and be able to convey what makes you stand out, and that you are trustworthy and reliable. Convey to prospects why they should work with you and be prepared to answer concerns and questions about your organization and what you offer.

A marketing plan takes some time and a lot of thought to develop. There are several things to consider when creating the plan:

  • Your products and services strengths and weaknesses.
  • The price and quality of what you offer and how they relate to each other.
  • Competitors offerings and why your offerings would be a better choice.
  • The definiteness of the strategic plan itself, including specific actions taken at specific times.
  • Consistent measurement of outcomes followed by changes in the plan based on results.

In summary, create a written marketing plan that is followed closely and continuously. If there is no written marketing plan, or if the plan is not executed regularly and consistently, marketing will be randomly and inadequately performed, which most assuredly will render any efforts made ineffective. In addition, a sales plan works best when its performance is frequently reviewed and revised.

Best of Success,


For further Information please contact me at 860-202-0998 or via e-mail



Increase Organizational Awareness with Promotional Products

Promotional products are items branded with an organization’s name, contact information, logo, slogan and other information, and are usually given away free to promote an organization, event or brand. These products help to increase overall organizational visibility and awareness. They are also given away at trade shows, conferences, and during sales calls. These products include t-shirts, caps, water bottles, key-chains, pens, and coffee mugs. Since promotional giveaways have your contact information on them, they work like a business card that consumers use regularly.

Out of Sight, Out of Mind

Businesses usually expend significant time and resources attempting to get prospects to purchase their products or use their services. In large part, as a result of these efforts, the time comes when the prospect decides to utilize the products or services the business has been touting. If the prospect does not remember, and is unable to find, the name or contact information of the business, they don’t contact the business. The prospect buys elsewhere. It is nearly impossible to reach out to prospects at the precise time they need what you offer. Promotional products remind potential customers about you when you are not there, and they provide a way for the customer to get in touch with you when they need what you offer.

Valuable Advertising Space

Most people work five or more days a week in a specific location. When a prospect or customer is using your branded gift there, you have access to the most valuable advertising space possible, right where they are! A well selected promotional gift becomes a permanent billboard right where they spend their work time. Getting access to that kind of space and time is priceless!

Get Referrals

Good promotional products are normally highly visible, handy products or clothing that people like and use. They get them free, so they usually don’t hesitate to take them (most people like gifts). Since these items are generally placed or worn where others see them, they create brand recognition and referrals. These products may become a point of discussion between two consumers. For example, consumers might wear your gift of a t-shirt or use your coffee cup or travel mug in plain sight. Such giveaways are an excellent way for increasing your business exposure on a daily basis.

Yes, We Have That

Promotional products are also used to alert potential customers or clients to a product or service you offer. These promotional products convey to others, that a regular, new or special product or service is available, or that a special discount exists. As organizations develop and implement new products and services promotional products are a great way to get the word out.


The Cost of Lost Opportunities

You never know the opportunities you miss. You don’t know what you don’t know.

People Can’t Find You

What is it costing you for every customer and sale you don’t get? People are looking for what you offer. They don’t know you and you don’t know them. They are unable to connect with you because they don’t know you are out there. Your opportunity to make a sale is lost. This situation occurs again and again. More and more opportunities come and go and you never know. Consumers buy what they want from businesses they can easily find. Businesses invest in marketing so that people can easily find them.

Nothing for Nothing

The best things in life can sometimes be free, but that’s not true when it comes to growing your business and finding new customers. You can only get so much for free, and free is typically not enough to make any significant increase in your presence in the marketplace. If you don’t have a strong presence where people are looking for you, the internet, you have very little chance of attracting new customers. Too many other organizations are out there spending on marketing and advertising, so that people find them without difficulty.

No Risk, No Reward

The true business adage is “no risk, no reward”. Businesses risk capital to make profit. The more you risk the greater chances for reward. Although marketing doesn’t offer instant and guaranteed results, generally it pays dividends that are far greater than the outlay. Businesses spend money on marketing because that’s what it takes to grow. I’m sure you’ve heard the expression, “you have to spend money to make money”, the expression is quite true! While there are free marketing strategies, you won’t get very far on free. Be smart when you make the decision to invest in marketing. Start with small investments to get your marketing up and running and then reinvest more as business increases. You’ll be on your way to increased income and greater success!

“When you do more than you’re paid for, eventually you’ll be paid for more than you do.” -Zig Ziglar

Best of Success,


Call me at 860-202-0998 or Email me for further information.